The Four Agreements
1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.
-- Migue Ruiz
Master Social Media Strategist
A Social Media Strategist assists organizations with projecting a public profile and interacting with customers through social media. Developing a public profile includes the management and implementation of a marketing campaign, establishment of an organization’s desired social media "culture" and "tone". It also involves “ensuring active and engaged communities” and “participating in those conversations to build brand visibility and thought leadership.”
In addition, the Social Media Strategist administers the company’s social media marketing and advertising. Administration includes, but is not limited to the following:
• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• Search Engine Optimization (SEO) and generation of inbound traffic
• Cultivation of key stakeholders
Humphrey Institute of Public Policy
The Humphrey School of Public Affairs is long noted for equipping students to play key roles in public life at the local, state, national, and global levels. The Policy Fellows is one of the country’s most respected public affairs leadership programs for emerging and mid-career professionals. Begun by Vice President Walter Mondale and Ambassador Geri Joseph, the program was directed for a dozen years by former congressmen Tim Penny and Vin Weber.
Bachelor of Arts, Communications and Business Administration
The University mission guides the education of all students within a learning environment that recognizes the accomplishments of women and their distinct approaches to teaching and learning. As men enroll in associate, graduate, and adult bachelor's programs, they gain access to diverse perspectives and content that encourages meaningful understanding of the experiences and contributions of women.
Expert at Managing the Marketing Process for Creating, Communicating, Delivering Culturally Relevant Programs through a Myriad of Distribution Channels that have Value and Benefits to All Stakeholders
Ability to Develop a Communication Strategy that Communicates Consistent Messages, Establishes a Recognizable Brand, Delivers Messages that are Congruent with the Organization's Mission, Vision and Culture
Highly Skilled at Message Development and Delivery Aligned with Government Regulations and Policies
Adept at Bridging Community and Organizational Perspectives to Generate Dialogue and Mutual Understanding
Adopted New Approach to Foster Collective Action
An Expert at Managing the Alliance Lifecycle: Defining, Establishing, Building and Maintaining the Relationship with the Alliance Partner
Senior Advisor and Chief Marketing Officer, The Burks Companies
July 2012 - Present
Responsible for establishing the company's goals and strategies and presiding over the entire workforce of more than 500 employees. The primary focus is on business development, marketing communications, strategic partnerships, client & employee engagement and new ventures.
Vice President and General Manager, Market Optimizations
June 2003 - September 2012
Managed several senior level functions, including marketing, strategic partnerships, and market optimization. Focused on business development and client engagement in 19 industries--Automotive, Beauty/Cosmetics, Consumer Goods, Entertainment, Energy, Financial Services and Insurance, Food and Beverage, Government, Healthcare, Hospitality, Legal, Manufacturing, Media, Pharma/Biotech, Professional Services, Retail, Technology Telecom, and Utilities.
Executive Director, Ethnic Community Relations and Government Affairs
February 1979 - 2003
Established synergy across all functional areas that targeted diverse markets, communities and customers. This was accomplished by developing strategic marketing, government affairs and ethnic community relations programs.
My Roles & Responsibilities
The following is a list of my experiences as a professional in my field. Here you will find a showcase of each of these roles. They were all unique and contributed to both my personal and professional development. If you’d like references or additional information for any of these roles, please get in touch.
Family and Friends
- Traveling with my husband
- Spending time with our children and grandchildren
- Caring for three pets--Zeus, Puppy and Bella
- Using technology to stay in contact with family and friends
Mentoring and Coaching
- Master Coach for Skinner Leadership Institute
- Mentoring Emerging Leaders
Cultural Immersion and Languages
- African American History
- Interfaith Dialog
- Mission in Sub-Sanharan Africa
- Learning Conversational Spanish
- Beginning Arabic
Arts & Culture
- Designing Wall Art
- Designing Jewelry
- Painting Large Abstract Pieces
- Attending Museums and Galleries Shows and Openings
Up for the Challenge
- Triathlon Sprints
Civic and Community Service
- Chair of the Outreach Division for Cascade UMC
- Volunteer for the Atlanta Habitat for Humanity Restore
- Chair, Marketing and Communications of the National Black Arts Festival Board
- Advisor to the National Civic Engagement and Leadership Institute for Everyone
Things I Love
Get To Know Me
Integrative Leader fostering collective action across many types of boundaries to achieve the common good, which brings together leadership concepts and practices rooted in five major sectors of society—business, government, nonprofits, media, and community.
Business Developer and Strategist securing multi-year, multi-million revenue with national nonprofit organizations and Fortune 500 clients in consumer products, professional services, entertainment, telecommunications, retail banking, commercial banking, manufacturing, foodservice and hospitality, and healthcare industries.
Innovative Thinker and Philanthropic Strategist leveraging resources, identifying areas of mutual interest to strengthen organizational capacity and corporate citizenship for competitive advantage.
Market Optimizer working with clients to maximize market opportunities to gain incremental market share.
Relationship Builder cultivating extensive networks of high-profile national opinion leaders, business leaders, foundation officers, and bipartisan federal and state government contacts.
Early in my career, I had the wisdom to listen to five (5) remarkable women who wanted me to be successful in all of my life endeavors. So they challenged me to develop a personal mission statement. It was one of the most challenging assignments I’ve personally undertaken. This assignment forced me to face me, which was tough to do. This process was powerful and helped me to tap into my inner self and enabled me to visualize the impact I could make in this world through my personal mission.
Are you wondering what my mission statement is? Then, please read on.
“My mission is to make a social and economic difference for all people, but particularly people of African Descent."
This mission has guided me in both my personal and professional life. When I've stayed on mission, the outcomes have been good. When I've veered off, it's been tough to get back on track. So, I've chosen the "wave" to signify the resilience and serenity needed for this lifelong journey to achieve to my purpose.
If you are interested in learning more about me, please read on.
SUZANNE E. BURKS
Welcome to My Website